I found this vintage jar on eBay today. I had no idea that former football player Terry Bradshaw had his own brand of peanut butter. From what I can find, it was only sold in the Pittsburgh, Pennsylvania area during the late 70s and early 80s. I did find a funny quote from Bradshaw about it in his book, It's Only A Game:
The only thing that was wrong with our product was its taste. Apparently people didn't seem to like the taste very much. One newspaper arranged a taste test conducted by a panel of young people, and we won the top award for Least Desirable. Other than that it was a fine peanut butter. It had a real nice label.
The brand didn't last long so the jars are rare, making this one a collector's item.