Terry Bradshaw's Peanut Butter

Wednesday, September 3, 2008


I found this vintage jar on eBay today. I had no idea that former football player Terry Bradshaw had his own brand of peanut butter. From what I can find, it was only sold in the Pittsburgh, Pennsylvania area during the late 70s and early 80s. I did find a funny quote from Bradshaw about it in his book, It's Only A Game:

The only thing that was wrong with our product was its taste. Apparently people didn't seem to like the taste very much. One newspaper arranged a taste test conducted by a panel of young people, and we won the top award for Least Desirable. Other than that it was a fine peanut butter. It had a real nice label.

The brand didn't last long so the jars are rare, making this one a collector's item.

17 comments:

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Ed said...

Haha that was funny..of course a lot would disagree but I'm a simple peanut butter guy..regardless if it's creamy, salty, sweet or the other characteristics, all that matters is the taste..:) If you're going to be the Least Desirable product then I'm sure sooner than later your brand won't last long enough.

But it's great that you were able to find this vintage jar. Goodluck if you're bidding!:)

The Natural State Hawg said...

That's a very typical quote from Bradshaw, isn't it? That guy is funny as hell and he doesn't "force" it, either.

I'm a little sad I never saw this brand of fine peanut butter in the stores...

Visit The Natural State Hawg!

Miss Crystal said...

Haha...great post. I had no idea Terry was on a jar either.

creativelyhomemaking said...

that's hilarious! so glad i found your blog! i love me some peanut butter!

PaulsHealthBlog.com said...

I love the old Steelers!

I was a huge Steelers fan back in the days of Terry Bradshaw, Fanco Harris, and Mean Joe Greene.

Jimmmy Clack, who was from my hometown, was a right guard for the Steelers when they won three of their Super Bowl.

He's pretty much why I rooted for Pittsburgh as a kid.

autismfamily said...

Wow that is funny. I will have to see it on ebay to check out the price at this point in time.

I love whenever he is on Leno, so funny. Would be great to get this info to Leno so he could say something about it or buy it to display on the show.

Eliot said...

Terry Bradshaw on a peanut butter jar? Seams that this guy needed some money back then... And look at the picture! Funny!

Canucklehead said...

That's awesome! If it was like the man, it may have been a bit smooth - but extra nutty!

Leeeny said...

I have an empty jar! It goes back to my childhood in the Burgh - mine is Crunchy. So what's it worth?!?! I have a friend who runs autograph shows, I'm thinking of sending him the jar so he can get Bradshaw to sign it one of these days.

Leeeny from Sixburgh!

Gary Bridgman said...

It must have been available on the national market, perhaps for one brief shining moment, because I distinctly remember seeing a TV spot for it in Memphis. (Maybe somewhere else, if I was watching it while on a family vacation, but that still would have been in the South.) The ad helped to break the spell of believing celebrity endorsements: Terry claimed on camera that he was more proud of the peanut butter than his Super Bowl rings.

c2k said...

Wow! On peanut butter seriously??!!! Do tell, this has to be a collectible - what's it worth????

john said...

I just found an unopened jar of Terrys peanut butter in the attic. It was wrapped in handi wrap.Who wants to buy it?

CajunGuy said...

I have 3 or 4 unopened jars that I've since the 70's. I bought them at a wholesale food supplier in Shareveport, La. Would love to know what they're worth ?

Kenneth Hawkins said...

Terry's Peanut Butter sold nationwide, not just in Pennsylvania. I bought it in Tennessee in the late 70s, early 80s.

Anonymous said...

Kenneth above is correct! It was available in TN and if I recall correctly, they also sold "crunchy" (wearing white jersey on the label).

Anonymous said...

I have located a empty jar of Terry Bradshaw's peanut butter brand and it is in excellent condition. It is a 12 oz jar and i would like to know the approximate value of it. Thank You.